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The Lunio blog
Featured
Apr 30, 2025
•
Rebecca Munton
Made-for-advertising websites: How to stop them draining your ad budget
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Apr 24, 2025
How to exclude low-value placements from Performance Max campaigns
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Apr 17, 2025
Google’s Search Generative Experience (SGE): How it affects PPC
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Apr 9, 2025
Custom GPTs for marketing: The best AI tools to boost ROI
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Browse all blog articles
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Conversion rate optimization
Optimize marketing spend: 12 ways to spend smarter
Mar 9, 2023
•
Rebecca Munton
Paid media fundamentals
The ultimate table of advertising KPIs for revenue growth
Mar 7, 2023
•
Rebecca Munton
Ad quality
How to write ad copy that sells: The 10 commandments
Mar 2, 2023
•
Rebecca Munton
Conversion rate optimization
How to use emotion in your travel ads to drive bookings
Feb 23, 2023
•
Rebecca Munton
Conversion rate optimization
PPC for financial services: 11 tips for more leads and sales
Feb 16, 2023
•
Rebecca Munton
Ad platforms & networks
11 Performance Max best practices to optimise campaigns
Feb 14, 2023
•
Rebecca Munton
Al & automation
ChatGPT for PPC: 7-step framework to automate ad campaigns
Feb 9, 2023
•
James Deeney
Advanced PPC strategies
Boosting enrolment: 9 marketing strategies for universities
Feb 3, 2023
•
Rebecca Munton
Ad platforms & networks
The pros and cons of Performance Max campaigns
Jan 31, 2023
•
Rebecca Munton
Conversion rate optimization
Ad spend optimisation: How to do more with less [webinar]
Jan 26, 2023
•
James Deeney
Advanced PPC strategies
Marketing Efficiency Ratio: How, why and when to calculate it
Jan 5, 2023
•
Rebecca Munton
Paid media fundamentals
How to calculate CPM and make every ad impression count
Dec 22, 2022
•
James Deeney
10 / 16
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