Sep 22, 2025
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Ben Harris
Unlocking the power of AI Max: Smarter ads, better results
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Google Ads Forecasting: Predict campaign results (with $0 ad spend)
Measurement & analytics
Let’s be real: When ...
Google Meridian: Marketing Mix Models explained
Measurement & analytics
In January 2025, ...
POAS vs ROAS: Which metric should you use?
Measurement & analytics
Apple vs. ...
Third-party cookie depreciation: How to target effectively
Measurement & analytics
Attention all ...
Google consent mode v2: What marketers need to know (and do)
Measurement & analytics
2024 will be a big ...
iOS 17 Link Tracking: The end of URL parameters?
Measurement & analytics
User privacy is a ...
7 A/B testing best practices to drive greater ad performance
Measurement & analytics
A/B testing is one ...
Facebook Ads vs Google Analytics discrepancies: Key causes
Measurement & analytics
Wondering why your ...
Are Adalytics' claims about YouTube Kids ads and privacy true?
Measurement & analytics
Measurement ...
How to use Google Ads bid simulator for revenue forecasting
Measurement & analytics
Good budget ...
6 conversion tracking best practices for Google Ads
Measurement & analytics
Applying the best ...
Google Shopping script for tracking price competitiveness
Measurement & analytics
To be successful on ...