Nov 12, 2025
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Rebecca Munton
How to bridge the gap between sales & marketing (w/ Pam Didner)
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Does buying website traffic work? Should you be buying paid taffic sources?
Paid media fundamentals
For many websites ...
The history of PPC (1996 - 2024)
Paid media fundamentals
Pay-per-click is ...
How to stop competitors clicking on Google Ads
Invalid traffic & ad fraud
Pay per click ...
10 Of the Top Google Ads Alternatives In 2023
Ad platforms & networks
In recent years the ...
How to make money with pay-per-click advertising
Paid media fundamentals
If you’re new to ...
What are Google Search partners? A detailed look at Google partner websites
Paid media fundamentals
If you’ve been ...
Google Ads: Good Click Through Rate (CTR) metrics
Ad platforms & networks
When it comes to ...
What is viewbotting: How Twitch are taking on the ad fraudsters
Invalid traffic & ad fraud
Online streaming is ...
Ad fraud detection: A DIY guide to detecting click fraud yourself
Invalid traffic & ad fraud
Important: ...