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James DeeneyJul 15, 2022

Elon Musk vs Twitter bots: Why it’s also a problem for marketers

Invalid traffic & ad fraud
Elon Musk has hit ...
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Sam CarrApr 14, 2022

GA4 best practices. The ultimate guide to Google Analytics 4 (GA4)

Paid media fundamentals
In October 2021, ...
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Jack HallApr 11, 2022

Performance Max: The dangers of over-automation

Google wants to ...
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Amber DawsonNov 19, 2021

TikTok bots. Is TikTok the latest bot playground?

Ad platforms & networks
If you're familiar ...
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Amber DawsonNov 18, 2021

Does Reddit have a bot problem? Absolutely.

Ad platforms & networks
Known as “the front ...
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Amber DawsonNov 16, 2021

Why does Facebook have more bots than people?

Ad platforms & networks
Facebook has a bot ...
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Amber DawsonAug 02, 2021

Is Google doing enough to stop invalid clicks?

Invalid traffic & ad fraud
The most common ...
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Sam CarrJul 27, 2021

10 best PPC forums for learning about and discussing paid search

Advanced PPC strategies
Where do you turn ...
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Sam CarrJul 13, 2021

10 Google display ads examples to inspire your next display campaign

Ad quality
The Google display ...
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Sam CarrJul 08, 2021

Everything you need to know about the 3ve botnet

Invalid traffic & ad fraud
Modern advertisers ...
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Sam CarrJul 06, 2021

The best Google Ads extensions to improve your campaigns

Ad platforms & networks
It's no secret that ...
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Sam CarrJun 08, 2021

A mathematical solution to PPC budget forecasting

Measurement & analytics
In over a decade ...
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