Nobody is born a Google Ads expert. It takes lots of continuous learning and studying.
No matter if you’re a Google Ads beginner or pro, there’s always something new to learn in the world of PPC.
If you want to take your Google Ads skills to the next level, then you’ve come to the right place. We’re taking a look at the top Google Ads courses available online.
With both paid and free options available,you’ll have no excuse not to dig into some of these training resources.
Best Google Ads Training Courses
- Google Skillshop
- Ultimate Google Ads Training 2021
- Advanced Google Ads Training
- The Complete Google Ads Masterclass
- Advanced Google Ads Course
- Google Ads Tutorials
- Google Ads Complete Ultimate Guide
- Google Ads Course
- Google Ads YouTube Video Tutorials
- Google Ads For Beginners Course
- Google Ads Tutorials
1. Google Skillshop
Course Features
- Certificate upon completion
- Courses for every Google Ads campaign & topic
- Official course by Google
- 20+ hours of content lessons
Course Price
- Free with Google account
What better way to start our list of Google Ads courses than this awesome free resource by Google themselves. Formerly known as the Google Ads Academy, the Google Skillshop allows anyone to take Google Ads classes.
With various topics to choose from, including display ads, shopping ads, and more, there’s plenty to choose from. Each course ranges in length and can be anywhere from 2 to 5 hours long.
Specifically aimed at beginners, the Skillshop also awards certificates for completing specific courses. These have also grown to become the industry standard. If you’re looking to work at a PPC agency, then the chances are they’ll want you to pass these courses and get your certificate.
In order to pass, you’ll need to score 80% or higher. That might sound easy, but depending on your level of experience, it can be tough! Certified users will be able to print off their certificates and proudly hang them on their wall.
2. Ultimate Google Ads Training 2021
Course Features
- Very comprehensive videos
- Learn from a PPC agency owner
- Over 25 hours of video lessons
- By Isaac Rudansky of AdVenture Media
Course Price
- $30 on Udemy
One of the best selling PPC courses on Udemy, the Ultimate Google Ads Training 2021 has over 154,000 students and holds a rating of 4.6/5.
The course is created by Isaac Rudansky, founder and CEO of the New York PPC agency AdVenture Media. Isaac is definitely an expert when it comes to Google Ads and has over 8 years of digital advertising experience. In this Google Ads course Isaac lays out all his secrets in this well organized training course.
Including over 25 hours of video lessons, this course is ideal for anyone who’s looking for some in-depth PPC training. No matter if you’re new to paid search, or not, this course will cover every aspect of Google Ads.
With entire modules dedicated to structuring your ads account, remarketing, and how to do keyword research, no stone goes left unturned. By the end of this course, anyone will have mastered how to set up the perfect campaign and optimize it to get the most out of their ad spend.
3. Advanced Google Ads Training
Course Features
- Learn from an experienced PPC manager
- 6 hours of video
- For intermediate users
- By Mark Meyerson of One Egg
Course Price
- $30 on Udemy
For user’s who are familiar with the basics of Google Ads and want to expand their knowledge, this advanced training course ticks all the boxes.
Mark Meyerson is a veteran in online advertising and is the co-founder of digital marketing agency One Egg that helps a range of clients manage their Google Ads campaigns. When he’s not helping clients get the most out of their ad spend, he’s teaching students how to do it themselves on Udemy.
The course’s well structured learning pathcovers various Google Ads topics, including location targeting and evenadvanced topics about improving overall campaign performance. Other advancedmodules, including how to use machine learning and scripts within Google Ads tosave time and get the best ROI.
With thousands of students already enrolledand regular updates to the course, this training will help anyone unlock thefull power of Google Ads.
4. The Complete Google Ads Masterclass
Course Features
- Over 16 hours of video
- Updated regularly
- Ideal for beginners
- By Robin & Jesper
Course Pricing
- $40 on Udemy
For many Google Ads beginners, just thethought of creating a campaign from scratch can be very overwhelming. With somuch to consider and plan, it’s no wonder many users end up using smartcampaigns. In this Google Ads Masterclass, instructors Robin & Jesper willtake you through everything you need to know about Google Ads.
At over 16 hours long and counting, thiscourse is continually updated with new videos that cover new Google Ads changesand features. The entire course is split into an easy to follow structure thatwill introduce you to conversion tracking and keywords research before movingon to bidding and sales psychology.
Aimed primarily at beginners, this course isreally for anyone that is struggling to get sales online. The creator’s Robin& Jesper have a wealth of knowledge in many aspects of digital marketing,and it clearly shows in their informative yet lighthearted videos.
5. Advanced Google Ads Course
Course Features
- Take your Google Ads to the nextlevel
- Covers advanced digital marketingtopics
- Ideal for intermediate users
- By Michael Taylor of Ladder.io
Course Pricing
- $20 per month subscription
If you’re pretty confident with your GoogleAds knowledge but feel like you’re missing out on maximizing your performance,then this course is for you. Ideal for beginners who understand the basics ofGoogle Ads and want to get more out of their budget, this course takes a deepdive into advanced tactics.
Created by Michael Taylor, the founder of thegrowth marketing agency Ladder.io, this course covers a range of advancedtopics to help you optimize your ads. Compared to most Google Ads trainingcourses, it might be relatively short, coming in at just over 1 hour, but don’tlet that put you off.
Inside this course, you’ll cover topics suchas advanced keyword research techniques, account structure, dynamic text, thirdparty tracking tools, and even GoogleAds scripts. By the end of this training, you’ll have plenty of newtechniques in your arsenal that will help you get a better ROI from your ad spend.
6. Google Ads Tutorials
Course Features
- Hours of short videos
- Official Google Ads training
- Bite-sized videos
- Official videos by Google
Course Pricing
- Free on YouTube
Learn how to use Google Ads by the people whomade it with these informative mini-tutorials. Featuring over 43 videos ofbite-sized clips ranging from two to six minutes long, these videos getstraight to the point and cover every important aspect of Google Ads.
Available to watch for free on YouTube, this playlist is great for learning the basics or for revising before taking the Skillshop certification assessment. Containing animated illustrations with detailed walkthroughs, these videos make it super easy to understand all the key concepts of Google Ads.
Updated regularly with new videos, you canexpect any new Google Ads features or changes to be addressed in this videoseries. With everything you need in one place, this video course will teachviewers everything they need to run a successful advertising campaign onGoogle.
7. Google Ads Complete Ultimate Guide
Course Features
- Text and video lessons
- A vast amount of videos for every topic
- Also includes step by step articles
- By Surfside PPC
Course Pricing
- Free on YouTube and their website
Looking for a free and extensive trainingresource that covers Google Ads and beyond? Then look no further than SurfsidePPC’s excellent training. Covering all aspects of online marketing, Surfsidehas a specific PPC training area that covers Google Ads as well as Bing &Facebook ads.
Including videos on plenty of Google Adstopics such as display advertising and location targeting, this lengthy coursewill explore all the key aspects of Google advertising. Available in both videoand article format, these tutorials will allow anyone to get to grips with theadvertising platform in no time.
Created by Surfside PPC who currently boastnearly 100k subscribers on their YouTube channel, they owe most of theirpopularity to their excellent videos. Providing clear and thorough instructionsin every video, anyone looking to improve their PPC knowledge will greatlyappreciate this training course.
8. Google Ads Course
Course Features
- Complete video course
- Ideal for beginners
- Plenty of campaign optimization secrets
- By Yisoo Training
Course Pricing
- Free
Another excellent free Google Ads trainingcourse, this course was originally paid but has been since released for free.With nine videos covering every step of creating a successful advertisingcampaign, this course is sure to do wonders to your existing ad campaigns.
Starting off with the fundamentals and basics,the course quickly covers key topics such as conversion tracking, keywordbidding, and optimizing existing campaigns. With an over the shoulder view ofevery step, no matter how experienced you are, you’re guaranteed to pick upsome new tips and tricks!
Created by Yisoo Training, which was foundedby PPC consultant Tyler Tafelsky, you can feel confident that you’re in goodhands. When not teaching people how to run profitable Google Ads campaigns,Tyler helps clients get the most out of their ad spend by performing PPC auditsand consultancies.
For the topics covered, and considering itsfree, this is an excellent course for all Google Ads fans!
9. Google Ads YouTube Video Tutorials
Course Features
- Over 12 hours of video lessons
- Regularly updated
- By Solutions 8
Course Pricing
- 100% free
Learn from a team of PPC professionals withthis fantastic free training resource from Solutions 8. Completely free andincredibly insightful, this YouTube playlist currently has over 51 videoscovering a wide range of topics from keyword match types to remarketing ads.
In this series of educational videos, userswill learn how to take their online marketing skills to new heights. Withregular up to date videos that cover recent platform changes and PPC news, youcan ensure that you’ll always be up to date with the latest PPC announcements.
Created by Solutions 8, who manage PPCaccounts for numerous businesses spending tens of thousands a month, thesevideos will give you a unique insight into how the pros manage accounts.Starting with the basics on how to navigate the dashboard to using advanced UTMstrategies, with the level of knowledge in these videos, you’ll be surprisedthey are free!
10. Google Ads For Beginners Course
Course Features
- Over 4 hours of videos
- Master the basics of Google Ads
- Complete campaign walkthroughs
- By Joshua George
Course Pricing
- $99 per year for SkillShare
Any beginner looking to dive into Google Adsshould always ensure they have the fundamentals covered. Luckily, this courseby digital agency founder Joshua George covers exactly that!
Included as part of SkillShare’s paidsubscription plans, this course has over 4 hours of videos that walk viewersthrough the basics of Google Ads. Throughout these educational videos, userswill learn the foundational knowledge of Google advertising and how to achievetheir marketing goals.
From setting up ad scheduling to developingnegative keywords lists, this course is bound to improve your Googleadvertising knowledge. In each video, Joshua breaks down the main concepts andtopics in easy to follow videos with an over the shoulder view. Watch as henavigates the dashboard and shows you all the important tools when it comes tooptimizing your campaigns.
Throughout these 56 bite-sized videos, anyviewer will pick up plenty of tips and tricks that they can implement in theirown campaigns straight away.
11. Google Ads Tutorials
Course Features
- Over 10 hours of lessons
- Covers a range of Google Ads topics
- Actionable step by step videos
- By Paid Media Pros
Course Pricing
- Free on YouTube
If you’re looking for more awesome free GoogleAds content, then be sure to check out this video series by Paid Media Pros.100% free and available on their YouTube channel, this series dives into allthe essentials of the Google Ads platform.
Including modules on YouTube videoadvertising, these video tutorials cover a broad range of digital marketingtopics that go far beyond just Google Ads. With multiple videos coveringinteresting topics such as Google Analytics, YouTube ad sequencing and more,this video series is perfect for anyone looking to advance their skills.
Hosted by Michelle and Joe, who both work forthe digital marketing agency Clix Marketing, you’ll learn plenty of uniquetricks that the pro’s use on a daily basis. From exploring GoogleAds extensions to creating account-level negative keywords lists,you’ll find them all covered in this course.
Hopefully, this list should give you plenty of free and paid training courses to explore. If you want to continue to grow as a PPC consultant and professional, then learning new tricks is a must. For more advice and tips on how to write amazing ad copy, be sure to check out our list of the best digital marketing books.
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