Known for its vast marketplace, Amazon isquickly becoming the go-to store when it comes to online shopping.
With 66% of users starting their search on Amazon,having your products listed on their marketplace is a surefire way to increaseyour exposure and sales.
But with competition on Amazon being ascutthroat as ever, using Amazon’s PPC ads to promote products is becoming moreand more common.
Amazon might only have the third-largest PPCnetwork, but with CPC’s being much lower than Google and Facebook, they’re ahidden gem for many businesses.
To help you save time and take your Amazon pay per click ads to the next level, we’re taking a look at some of the best Amazon PPC tools available.
No matter if you’re an Amazon seller, vendor, or agency looking to expand your digital marketing stack, these are the must-have Amazon PPC tools in 2021.
Best Amazon PPC Management Tools
- Seller Labs
- Ad Badger
- Perpetua
- Downstream
- RevenueWize
- Sellics
- Sellozo
- SellerApp
- PPC Entourage
- Trendle
- BidX
Seller Labs
Seller Labs Features
- Pricing from $39 a month
- Automated AI algorithms to boostPPC results
- Stores up to two years ofhistorical data for optimizations
- Includes other keyword researchand management tools
Seller Labs is an all in one Amazon managementplatform with a smart PPC algorithm that will help automate your ad campaigns.Their Ignite tool specifically helps users grow and optimize their PPCcampaigns on autopilot to get the most out of their ad spend.
Aside from Amazon PPC management, Seller Labsalso includes various other tools to help with the running of an FBA store.This includes their keyword research tool as well as their automatedbuyer-seller messaging tool, which is included as standard.
Seller Lab’s pricing is based on annual thirdparty sales and starts from $39 a month when paid annually. Depending on how manysales you make per year will determine the pricing with higher plans going upto $399 a month.
If you’re looking for something more than justPPC optimization for your Amazon ads, then Seller Labs is a great tool for anystore owner. With helpful tools covering the whole journey from keywordresearch to after-sales support, Seller Labs is a solid choice.
Ad Badger
Ad Badger Features
- Pricing from $87 per month
- Sophisticated daily bid optimization
- Daily automated negative keyword updates
- Includes various training modules and an active community
Specifically designed to help reduce the costof advertising on Amazon, Ad Badger is a powerful tool for anyone running PPCcampaigns. Complete with various automated features, Ad Badger willautomatically run several tasks to help reduce your advertising cost of sale(ACOS).
One of the best features of Ad Badger is itsdaily negative keyword updater that will automatically scan search terms everynight to find unprofitable keywords based. Combine this with its automatedbidding feature that applies new bids every day based on campaign data, andit’s clear why Ad Badger is a powerful tool.
Some users who use Adbadger have reportedtheir ACOS reducing from 100% to 18% in 4 months of use. With everysubscription, users also get access to their Amazon PPC training videos whichhas over 5 hours of actionable steps sellers can implement in their campaigns.
Pricing for AdBadger starts from $87 per monthfor less than $5k a month ad spend. Their higher plans for over $25k a month adspend start from $450 per month.
Perpetua
Perpetua Features
- Pricing from $50 per month
- Advanced analytics and reportingtools
- AI-powered algorithmic bidding
- Keyword & ASIN automated harvesting
For many Amazon sellers and brands, having the latest digital marketing tech is essential for reducing costs and keeping campaigns profitable. With Perpetua, users get access to the latest in AI technology that will help them increase the profitability of their ads campaigns.
Suitable for brands, agencies and individualsellers, Perpetua lets users grow on autopilot thanks to its algorithmicbidding, targeting, and campaign automation features. Perpetua also comes withits own video ads generator which allows users to create their own branded adsin seconds and keep their campaigns optimized.
With large brands such as Crocs already usingPerpetua to grow their Amazon profits and reduce the time spent managingcampaigns, why aren’t you?
Pricing for Perpetua starts from $50 a monthfor users who spend less than $1k a month on monthly ad spend. Anything over$10k a month ad spend and pricing changes to a fixed fee plus a percentage.
Downstream
Downstream Features
- Pricing from $359 per month
- Advanced automation and machine learning
- Detailed analytics for important KPI’s
- Enterprise level management for agencies
If you want to stay one step ahead of thecompetition, then using an enterprise level platform like Downstream is asurefire way to manage your campaigns effectively.
Downstream optimizes your Amazon advertising campaigns to maximize performance and efficiency by using a range of AI and machine learning tools. One of the key features of Downstream is their sales maximization via goal-seeking, where their algorithms fine-tune campaigns and bids to meet defined KPI’s.
Other key features of the software includekeyword harvesting, dayparting, shelf planning, custom reporting, and teamroles for PPC teams with large teams.
Pricing for Downstream starts from $359 permonth when paid annually, although they do have a free tier which allows usersto learn more about the software. The free tier has very limited featurescompared to the paid plans but can give users a good idea of what the softwareis capable of.
If you’re a large agency or in-house team looking for an all in one solution to your Amazon reporting and optimization needs, then Downstream is certainly worth considering.
RevenueWize
RevenueWize Features
- Free version available
- Ad spend & impressions analysis
- PPC analytics data suite
- Helps reduce ACoS
Many people often think Amazon PPC tools are expensive and only for agencies, but that’s definitely not the case. With RevenueWize, pretty much anyone can take advantage of their impressive features within having to spend a cent.
Suitable for both individual sellers and agencies, RevenueWize helps users get the most out of their budget with its smart optimization features. Including plenty of PPC analytics and AI features, any Amazon seller will have everything they need right at their fingertips.
Also including keyword tools to boost your advertising, you’ll never miss a relevant keyword or ASIN again!
For users interested in RevenueWize, they offer a completely free version with no trial period, meaning users can take advantage of the platform without risking anything. In addition to the free version they also offer a pro plan that starts from $89 a month and unlocks a range of new platform features.
Sellics
Sellics Features
- Pricing from $89 per month
- Ad scheduling and dayparting
- Autopilot AI with transparent reporting & changelogs
- International support & strategy recommendations
Maintaining profitable ad campaigns on Amazonis all about on-going daily optimizations. But in order to make lots ofoptimizations, you either need lots of time or an automated platform likeSellics.
Sellics is an all in one Amazon managementtool that is split into several platforms. Aside from their all in onemanagement platform for sellers, they also offer their Amazon advertising toolseparately.
One of the biggest features of their Amazonsoftware tool is its transparency. Many other AI platforms offer black boxsolutions which can be hard to see what the software is changing (if anythingat all!). But with Sellics, every change is entered into a changelog, so yousee exactly what it’s changing.
Sellics starts from $89 per month on theirstarter plan, which covers up to $2.5k a month ad spend. Their other plansincrease the monthly ad spend with their Premium plan covering over $10k amonth in ad spend for $749.
Sellozo
Sellozo Features
- Pricing from $149 per month
- Campaign ad scheduling and dayparting
- Visual campaign keyword discovery tool
- Extremely fast automated repricer
Sellozo has created a fully automated Amazon advertising platform that enables anyone to improve their conversion rate and brand awareness in just a matter of weeks. Powered by automated machine learning as you’d expect, all users have to do is select their campaigns and enable the optimizer.
One of the key features of Sellozo is itsability to visually customize any campaign keyword discovery strategy bydragging and dropping. This allows anyone to quickly set up complex campaignstructures and keyword movement rules in record time.
Another incredibly useful feature is beingable to schedule ads to only run during certain times of the day. This meansbudgets can be saved, and opportunities can be maximized during those busyperiods.
If that wasn’t enough, then Sellozo also hasone of the fastest automatic repricers which will keep you one step ahead ofyour competition.
For those interested in Sellozo, pricingstarts from $149 for up to 10 items with their pricing for 1000 items increasingto $299 a month. Each plan also includes a one one one setup call with the teamand a free training session.
SellerApp
SellerApp Features
- Pricing from $89 per month
- Product research and trends tools
- Automated negative keyword optimization
- Deep keyword targeting insights
Ask any Amazon PPC manager, and they’ll tellyou that the key to a successful campaign is managing keywords. SellerAppunderstands that most managers spend most of their day optimizing keywordsacross ad campaigns, so they built a very useful tool to help!
One of the main features of SellerApp is theirnegative keyword optimizer. By regularly identifying keywords that don’t bringin sales, the software can automatically blacklist them and decrease youroverall ACOS.
At the same time, SellApp also doubles down onyour campaign’s winning keywords to help increase visibility on keywords thatare making you sales. Combine all of this with their enterprise level analyticsand SellerApp is an excellent choice for any FBA seller.
Prices start from $89 per month when paidannually on their lowest pro lite plan which covers up to 50 differentproducts. Prices increase to $149 a month if you want to track up to 100products, but you also get access to their priority support and successcoaches.
PPC Entourage
PPC Entourage Features
- Pricing from $47 per month
- Sales driven optimizations
- Automatic sponsored brand ads creation
- Harvest untapped keyword opportunities
Grow your profits on Amazon with thisimpressive Amazon tool from PPC Entourage. The software efficiently optimizesand expands your campaigns to increase profits, leaving you to focus on growingyour business. Complete with reporting, optimization, campaign management andlisting improvement modules, this tool combines plenty of features to deliver atruly automated system.
Get rid of spreadsheets and headaches with their easy to understand data of key metrics such as ACOS and conversion rate. Locate untapped search terms that customers are using to purchase products just like yours and add them to your campaign with a click of a button.
Aside from PPC management, PPC Entourage also has some useful tools to help with organic search rankings. The software includes a listing improvement module, which helps sellers track and find keywords to optimize their product listing pages.
Pricing for PPC entourage starts from $47 permonth but is limited to 5 SKU’s for one country. Over 52 SKU’s and pricingincreases to $247 with additional non-USA accounts costing an extra $29.99.
Trendle
Trendle Features
- Pricing from $10 per month
- Improve ACOS with automatedcampaign changes
- Inventory forecasting
- Detailed profitability reporting
Anyone who’s new to selling on Amazon, or justwants to test the waters with automated PPC tools, Trendle is an excellentchoice to get started.
Featuring a range of different features, Trendle can supercharge your sponsored product campaigns using its automated analysis. This involves setting specific preferences and watching as it decreases your ACOS while increasing your market share.
In addition to its automated PPC managementcapabilities, Trendle also has great reporting data which includes inventoryforecasting and profitability. This makes Trendle much more than just an AmazonPPC tool, with plenty of helpful features packed into the platform, you’llnever have to do anything manually again.
Pricing for Trendle starts from $10 a monthfor their newbie plan, which is only available to sellers with less than 1000orders sold.
Once reaching 1000 complete orders, you’llhave to upgrade to their starter plan which includes up to $2.5k monthly adspend at $50 per month. Anything other $2.5k monthly ad spend is covered underthe pro plan, which is $100 per month.
BidX
BidX Features
- Pricing from $74 per month
- Fully automated Amazon advertising
- Continuous bid adjustments
- One-click campaign creation
With only so many hours in the day, automatingas much work as possible is the key to being super productive. With BidX, you canautomate various tedious tasks that will save you time and let you focus on theimportant stuff.
BidX’s one-click campaign creation feature isup to twelve times faster than creating a campaign with Amazon’s sellercentral. And to save even more time, campaign settings can be made for multipleproducts at the same time.
Once the campaigns have been created, good andbad performing keywords are recognized and have their bids automaticallyadjusted for maximum ROI.
Included with their seller plans are regular strategy phone calls and email support to discuss ad performance and how you can improve brand awareness.
Suitable for individual sellers, vendors andagencies, pricing for BidX is split into three categories for different users:
- Sellers - from $74 per month
- Vendors & agencies - from $449per month
- Managed services - from $2,500 permonth
Hopefully, this list has given you a nice introduction to the many Amazon PPC tools out there. As a relatively new market, there is plenty of new software popping up all the time with some exciting features.
One thing's for sure, if you manage pay per click ads on Amazon, then you’re definitely missing out if you’re not utilizing the power of automation. Not only does it save you a tremendous amount of time, but it can also usually do a better job than humans!
With tools to help you find search terms while optimizing your conversion rate, decision making has never been easier.
