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Nov 21, 20251 min read

Watch our AI survival guide for performance marketers session with Nick Handley and Chris Nightingale on demand here.

The AI Survival Guide for Performance Marketers [Webinar]

Advanced PPC strategies

Prefer reading? Get the written key takeaways from the session here.

Timestamps:

0:00 - Intro
01:24 - Prompted w/ Nick & Chris
06:03 - Google's Ads Advisor tool
08:00 - Session agenda
09:39 - What can & can't be automated in PPC
13:33 - Managing AI expectations
17:18 - How to set up data, team, & processes for success
28:26 - Bot activity is dominating
30:28 - How AI is impacting IVT rates
33:18 - Real-world example AI applications
44:26 - How to build your own AI tools
47:38 - Future predictions & how to prepare
55:25 - Live audience Q&A
1:01:04 - Final thoughts

Expect to learn:

• What AI can genuinely automate today
• Where humans still need to stay firmly in the loop
• How to prepare your data, workflows, and teams for the next wave of changes
• And what all this means for paid search, social, and the rise of AI-driven campaigns like AI Max