In the last couple of years, TikTok has become one of the major players in the world of social media, rapidly increasing in popularity, users, and engagement rates.
A study by Statista investigated how long TikTok users spend on the platform and found:
- 30% of users watch for less than an hour each week
- 19% for 1 hour
- 19% for 1-2 hours
- 15% for 2-5 hours
- 11% for 5-10 hours
- 6% for 10+ hours
Given stats like these, paid media managers and marketers around the world have increasingly focused their efforts into building communities around their brands on TikTok.
But creating an ad that performs well on TikTok is its own art form. And it requires you to think outside what tends to perform well on other social platforms like Instagram and Facebook. TikTok’s audience is young, casual, and won't hesitate to swipe away if your content doesn’t immediately catch their interest.
So to help you understand how to keep them watching, we reached out to 14 paid social experts to find out the strategies and ad formats that tend to work best for them on the platform.
TikTok Ads Tips
Use the TikTok ads tips below to capitalise on unique advantages of of the platform, expand your reach, and ultimately maximise your return on ad spend.
Maximise Your Paid Social Efficiency
We previously interviewed paid social expert Fiona Bradley, Founder of FB Comms, to include her insights in our Performance Marketing Efficiency Playbook.
Fiona was named Social Media Business Woman of The Year 2023, and has worked on campaigns for Coca-Cola, the NHS, Rolex and many more. A committee member for the After Work Club and Guest Lecturer at Durham University, she has a proven track record of delivering outstanding campaign results.
In her chapter, Fiona outlines the key key things she does to maximise her return on ad spend across all major social channels. You can download the 115-page playbook for free – no form fill required. Expect to learn:
- How to calculate your Marketing Efficiency Ratio (MER)
- How to obey the 10 ad copy commandments
- The 1-1-3-1 rule for landing pages
- Ideal B2B & B2C PMax campaign structures
- “Outside the box” targeting strategies for paid social
- And lots more
Get Lunio’s Performance Marketing Efficiency Playbook
