8 seconds is the average human attention span – 4.25 seconds less than in 2000.
In the fast-paced digital world, where users are bombarded with information from every direction, social media has emerged as the undeniable juggernaut of online advertising.
In fact, social media accounted for 33% of all digital advertising spending in 2022.
From Snapchat and YouTube to Pinterest and Reddit, our panel of marketing experts share their secrets to help you elevate your social media advertising game.
Before we dive into these, be sure to check out our previous paid social tip articles:
- 78 Marketers Share Tips for Facebook & Instagram Paid Ads
- 60 B2B Experts Share Tried & Tested LinkedIn Ads Tips
- Paid Social Pros Share 14 TikTok Ad Tips to Boost Engagement
Snapchat
YouTube Ads
All Social Platforms
Maximise Your Paid Social Efficiency
We previously interviewed paid social expert Fiona Bradley, Founder of FB Comms, to include her insights in our Performance Marketing Efficiency Playbook.
Fiona was named Social Media Business Woman of The Year 2023, and has worked on campaigns for Coca-Cola, the NHS, Rolex and many more. A committee member for the After Work Club and Guest Lecturer at Durham University, she has a proven track record of delivering outstanding campaign results.
In her chapter, Fiona outlines the key key things she does to maximise her return on ad spend across all major social channels. You can download the 115-page playbook for free – no form fill required. Expect to learn:
- How to calculate your Marketing Efficiency Ratio (MER)
- How to obey the 10 ad copy commandments
- The 1-1-3-1 rule for landing pages
- Ideal B2B & B2C PMax campaign structures
- “Outside the box” targeting strategies for paid social
- And lots more
Get Lunio’s Performance Marketing Efficiency Playbook
